April 2025

The New Homebuyer Journey: How Digital Marketing Can Increase Your Real Estate Sales Funnel

The way people buy homes has changed dramatically. The traditional approach of visiting multiple sites with real estate agents has been replaced by a digital-first homebuyer journey.  Today’s buyers start their search online, compare options, engage on social media, and finalize decisions based on digital interactions before even stepping foot in a property. At Stratos […]

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The Future of Search Advertising in India: Trends, Growth & Strategies for 2025-2030

1. The Growth of Search Advertising in India: Market Size & Future Projections The Search Advertising market in India is on a rapid growth trajectory, with ad spending expected to hit ₹191.54 billion in 2025. This momentum is projected to continue, growing at a CAGR of 9.88% from 2025 to 2030, reaching an estimated ₹319.14

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The Future of Indian Real Estate: Trends and Predictions for 2025-2030

The Indian real estate market is on a transformative journey, poised to reach $1 trillion by 2030. With rapid urbanization, increasing NRI investments, and significant government reforms, the real estate sector is entering a golden era of growth and innovation. As a leading digital marketing partner for real estate brands, Stratos Digital helps real estate

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Introduction: Why PPC in 2025 Is More Important Than Ever

Pay-per-click (PPC) advertising remains one of the most effective digital marketing strategies for businesses looking to drive leads, sales, and brand awareness. With an average ROI of 200% (SmallBizGenius), PPC campaigns are critical for growth in an increasingly AI-driven and competitive search environment. As AI-powered search changes how ads appear in Google results, marketers must

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The Evolution of Search Ads and How Google Ads Can Maximize Real Estate Leads

In today’s digital-first era, real estate buyers no longer rely solely on brokers and offline listings. Instead, Google Search Ads have become the primary tool for property discovery, lead generation, and conversion.  The evolution of Google Ads’ search algorithm, smart bidding strategies, and audience segmentation has made it possible for real estate brands to reduce

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