PPC

Introduction Pay-Per-Click (PPC) advertising has evolved significantly, with Google Ads leading the way as the most powerful digital advertising platform. However, achieving success in PPC is not just about running ads—it’s about outperforming industry benchmarks, optimizing campaigns continuously, and maximizing return on investment (ROI). In this comprehensive guide, we’ll explore PPC industry benchmarks across different […]

1. The Growth of Search Advertising in India: Market Size & Future Projections The Search Advertising market in India is on a rapid growth trajectory, with ad spending expected to hit ₹191.54 billion in 2025. This momentum is projected to continue, growing at a CAGR of 9.88% from 2025 to 2030, reaching an estimated ₹319.14

Pay-per-click (PPC) advertising remains one of the most effective digital marketing strategies for businesses looking to drive leads, sales, and brand awareness. With an average ROI of 200% (SmallBizGenius), PPC campaigns are critical for growth in an increasingly AI-driven and competitive search environment. As AI-powered search changes how ads appear in Google results, marketers must

As we step into the next phase of digital advertising, Meta Ads (spanning Facebook, Instagram, WhatsApp, and Messenger) continue to evolve with AI-driven targeting, privacy updates, and immersive experiences. Meta’s ad ecosystem is no longer just about visibility—it’s about engagement, interactivity, and hyper-personalization. Between 2025 and 2030, new advertising trends will redefine how brands connect

Introduction As Google Ads continues to evolve, the digital advertising landscape is becoming more competitive and data-driven. With the rise of AI-powered automation, zero-click searches, and shifting consumer behaviors, PPC advertisers must adapt their strategies to stay ahead. At Stratos Digital, we have spent 20+ years mastering paid search advertising, working with global brands to