Real Estate

In the high-stakes world of real estate, the success of a Pay-Per-Click (PPC) campaign is too often measured by a single, misleading metric: the cost per lead form submission. For decades, the industry has been conditioned to pour vast budgets into bottom-of-the-funnel keywords, battling competitors for the attention of a tiny fraction of the market-those

The moment a real estate developer signs a contract with a new digital marketing agency is a moment of both significant investment and considerable uncertainty. The promises of increased leads, enhanced brand visibility, and a superior return on investment are compelling, but they are often followed by a critical, unspoken question from the C-suite: “What