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The Rise of Luxury Real Estate in India: Why Premium Properties Are in Demand

The Indian luxury real estate sector is witnessing an unprecedented boom. With a growing number of high-net-worth individuals (HNIs) and ultra-HNIs, rapid urbanization, and increased foreign investments, premium properties have become the preferred asset class for affluent buyers. According to the Google Masterclass Real Estate Edition 2025, India’s luxury real estate market is expected to […]

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How B2C Businesses Should Use Every Social Media Platform to Maximize Engagement, Trust, and Authority in 2025

Introduction In 2025, the digital landscape for B2C businesses has evolved significantly, making social media a non-negotiable channel for engagement, trust-building, and authority. With 50.8% of users using social media to stay connected with friends and family, brands need to position themselves as part of these daily interactions. However, each social platform serves a different

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The Rise of Luxury and Ultra-Luxury Real Estate in India

The luxury real estate segment in India is experiencing an unprecedented boom, with cities like Delhi NCR, Gurgaon, and Mumbai leading the way in high-end property sales. As the market matures, buyers in the ₹2.5Cr+ segment are becoming more discerning, expecting exclusivity, premium amenities, and cutting-edge marketing strategies to justify their investments. At Stratos Digital,

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How B2B Businesses Should Use Every Social Media Platform to Boost Engagement, Trust, and Authority in 2025

Social media has transformed from being a B2C-dominated landscape to a crucial platform for B2B businesses. While traditional marketing tactics like cold emails and networking events still play a role, 90% of B2B decision-makers now use social media to research potential vendors before making a purchase. However, not all social media platforms serve the same

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The Power of Google Search Trends: How Buyers Find Real Estate Online

Google has transformed the real estate landscape, with buyers relying heavily on search engines to find, compare, and invest in properties. Understanding Google search trends enables real estate businesses to optimize their online presence, improve lead generation, and maximize conversions. As digital-first strategies dominate the market, leveraging search insights has never been more critical. At

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