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Digital Strategies to Capture the $15 Billion NRI Real Estate Investment Market

Digital Strategies to Capture the $15 Billion NRI Real Estate Investment Market

The Indian real estate market holds a powerful allure for the global Indian diaspora. It represents more than a simple financial transaction; it is an investment in heritage, a tangible connection to home, and a secure asset in one of the world’s fastest-growing economies. With Non-Resident Indian (NRI) investments in the sector consistently reaching multi-billion […]

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What to Expect When You Hire a Performance Marketing Agency - The First 90 Days

What to Expect When You Hire a Performance Marketing Agency – The First 90 Days

The moment a real estate developer signs a contract with a new digital marketing agency is a moment of both significant investment and considerable uncertainty. The promises of increased leads, enhanced brand visibility, and a superior return on investment are compelling, but they are often followed by a critical, unspoken question from the C-suite: “What

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AI and Immersive Web UX are Shaping the 2026 Real Estate Customer Journey

From Pixels to Properties: How AI and Immersive Web UX are Shaping the 2026 Real Estate Customer Journey

The landscape of real estate is undergoing a seismic transformation. For decades, the industry has relied on a predictable, linear model: static listings, generic email blasts, and a passive Browse experience that places the entire burden of discovery on the potential buyer. This analog approach in a digital world is no longer sustainable. Today’s discerning

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Mistakes Most Real Estate Developers Make with Their Google Ads

The 7 Costly Mistakes Most Real Estate Developers Make with Their Google Ads Budget (And How to Fix Them)

For most real estate development firms, the Google Ads budget represents a significant and often perplexing line item. It is viewed as a necessary component of modern marketing, yet it frequently operates like a black hole, consuming substantial capital with results that feel disproportionately small. There is a persistent sense that the platform is a

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In-House Team vs. Real Estate Digital Marketing Agency – A Data-Driven Comparison for Developers

For a real estate developer, the decision of how to structure the marketing function is one of the most critical strategic choices they will make. It is a decision that extends far beyond the marketing department, directly impacting capital allocation, organizational design, speed to market, and ultimately, project profitability. The central dilemma facing every growing

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