Introduction In 2025, the digital landscape for B2C businesses has evolved significantly, making social media a non-negotiable channel for engagement, trust-building, and authority. With 50.8% of users using social media to stay connected with friends and family, brands need to position themselves as part of these daily interactions. However, each social platform serves a different […]
The luxury real estate segment in India is experiencing an unprecedented boom, with cities like Delhi NCR, Gurgaon, and Mumbai leading the way in high-end property sales. As the market matures, buyers in the ₹2.5Cr+ segment are becoming more discerning, expecting exclusivity, premium amenities, and cutting-edge marketing strategies to justify their investments. At Stratos Digital,
The Rise of Luxury and Ultra-Luxury Real Estate in India Read More »
Social media has transformed from being a B2C-dominated landscape to a crucial platform for B2B businesses. While traditional marketing tactics like cold emails and networking events still play a role, 90% of B2B decision-makers now use social media to research potential vendors before making a purchase. However, not all social media platforms serve the same
Google has transformed the real estate landscape, with buyers relying heavily on search engines to find, compare, and invest in properties. Understanding Google search trends enables real estate businesses to optimize their online presence, improve lead generation, and maximize conversions. As digital-first strategies dominate the market, leveraging search insights has never been more critical. At
The Power of Google Search Trends: How Buyers Find Real Estate Online Read More »
Introduction Pay-Per-Click (PPC) advertising has evolved significantly, with Google Ads leading the way as the most powerful digital advertising platform. However, achieving success in PPC is not just about running ads—it’s about outperforming industry benchmarks, optimizing campaigns continuously, and maximizing return on investment (ROI). In this comprehensive guide, we’ll explore PPC industry benchmarks across different
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